Hosting an event requires a lot of planning and attention to detail, whether it’s a trade exhibition, party, or performing arts. It takes a delicate balance of skills and patience to plan an event, from picking the location and theme to making a guest list and setting up the food and drinks.
But if no one comes up, even the best-planned events can go horribly wrong.
Emails can do the following to help your event succeed:
2-Registration for driving
3-Offering a simple and quick method for sending last-minute reminders
Event Booking Email List Strategies
Here are some suggestions for managing your event booking Email list and encouraging RSVPs:
Prepare your visitor list
List the guests you wish to book your event. You can add fields where you’ll be recording information, such as when they RSVP and additional information on the event, starting from your master opt-in list.
You can make two groups as you go along
Group 1 comprises folks on your list who RSVP, making it simple for you to send information regarding lodging or meal requirements and a “Thank you for participating” email after the event.
Using a service like Cakemail you can establish groups based on clicked links or criteria, such as everyone who hasn’t RSVP’d to the first group.
After the event, you can send more information and a “We missed you” email.
Use the custom fields you’ve built to provide private information about the reservations in the emails and reminders you send.
Make a date very obvious
You can send a “Save the Date” email to the folks on your list once the date has been decided upon.
The Save the Date should ideally be distributed 6 to 8 weeks before the event.
- Inform recipients of what to anticipate
- By letting people know the specifics, you can create a buzz about your event weeks before it happens.
- If it’s a trade fair, don’t be afraid to mention some of the exhibitors, the keynote speaker’s name, and a brief bio.
Share the schedule or plan
As soon as possible, let people know where the event will take place and any off-site activities that will take place simultaneously. Even though some people might find it challenging to attend just one event, concurrently taking place events can encourage attendance.
A trip or event?
Make the suggested lodgings evident and straightforward to book:
Prepare a landing page (some venues will give them to you, or you can use them digitally from an app like Unbounce to create one) OR establish a specific email address for reservations.
Make a button that guides users through a short reservation process.
Every email you send out should include it as the primary call to action. Keep it visible; preferably, place it in the email’s upper right corner.
Make a link that directs visitors to a landing page where they can register or an email address where they may RSVP.
- Describe the best routes to take to reach the location. Are there any construction-related roadblocks?
- Map out the venue for your campaign.
- Inform them of parking and wifi availability (Is it free? Will there be an additional fee?)
- Remind participants of the timetable
Email Strategies or Venue and Event Booking
Make it brief and sweet
The most crucial thing to remember is to keep your email copy brief. In today’s hectic culture, your clients don’t have the time or patience to wade through long, text-heavy emails. Reduce the amount of scrolling required to see all of the text by getting to the point of your email inside the first few phrases. Our eyes naturally linger on the left side of the page and concentrate on the headlines and bullet points as we scan emails.
Add a prominent call to action
Your conversion rates will significantly increase if you have a call to action (CTA) that is clear and concise. There are often only two rules for CTAs. You only need the first sentence’s language, which consists of a few simple phrases outlining the direction the button will take the reader. The first rule about scrolling is referenced in the second rule. A CTA button above the fold will boost the possibility of clicks and conversions from your audience.
Embrace quality communication
Of course, this isn’t a brand-new email marketing idea or tactic. However, it may be simple to get so focused on the products we are pushing that we neglect to check that the story is tied together in a way that the target audience can relate to. This is where personalization can be useful, whether through automated tools or the audience segmentation of your consumer base.
Keep it easier
Use automated systems if you are working with them! Make templates for your team and yourself, so you don’t have to write brand-new emails for each campaign. You can use the time and attention you would have spent on setting up drip campaigns or nurturing programs to work on other aspects of your marketing strategy.
Strategic Email List for Venue Booking Software
A tactfully created email list can do wonders to your venue booking software. You can integrate all the email data into the software and auto-populate the whole details to the modules of your venue booking software.